NOMA: UNPLUGGED

We explore different approaches to extracting social contextualism from a site, with a focus on fostering local cultural-oriented tourism as a tool to regenerate retail corridors and thus become a catalyst for community revitalization. In partnership with the Greater Chatham Institute, a non-profit that services the Greater Chatham neighborhoods on Chicago’s South side, we studied the 75th Street retail corridor as a case study for this new culturally conscious development approach. Given the existing context, sustainable strategies within a post-Covid19 world will also be integrated into our approach. The objective is to create a new development methodology or tool kit that can be used to revitalize retail corridors in predominately Black enclaves throughout the country.